automation x healthcare

The client and the challenge

Regelzorg is a facilitator of medical checks mandatory to renew driver’s licenses in the Netherlands. They were the first to perfect the online booking process and after 15 years in business, they are now the leading provider – always striving to improve their platform.

In early 2020, at the beginning of the Corona pandemic, we were approached to take over development. The pandemic added several complexities to the normal booking process and quick action was required to make sure the business could continue running as smooth as possible.

The project

The client’s primary target audience is people aged 75+. This adds the nowadays odd challenge that their users often do not have an email address or have trouble with online booking processes. To address this, we take extra care to keep the process as inclusive and accessible as possible.

During the time we worked together, we have improved many processes on the platform, for example, order automation of required documents and introduction of online payments. As part of a marketing campaign, we implemented functionalities to increase online ratings, introduced trust elements and work with the marketing team to improve search rankings.

We work in close daily collaboration with the Regelzorg team and make sure their business runs effortlessly.